Playbook · Links

Claim your link-in-bio page and track every click with UTMs.

One link in your bio. Five destinations. Iris claims the page, adds your links, and tags each URL with UTM parameters so your analytics tell you exactly which platform sent the click.

What it does for you

Every platform gives you one link in your bio. This turns that one slot into a page of every destination that matters — and tells you which platform is actually sending the clicks. By the end you'll have:

• A live bio page at /u/yourname with your booking link, menu, socials, and anything else — claimed and ordered for you.
• Source attribution, not guessing. You'll know which platform drove each visit — Instagram vs TikTok vs your Google listing — instead of "a bio link somewhere."
• Per-link counts. Which destination people actually tap, so you can promote the winners and cut the dead links.
• A one-week report, automatically. Iris sets it up in one conversation and reports the breakdown back after seven days.

The play

Claim a username, add your links, tag each one with UTM parameters, and let Loopi count every click. Four steps. The whole play.

Every social platform gives you exactly one link in your bio. A link-in-bio page turns that one slot into five. The difference with Loopi is the UTM layer: each outbound link carries the platform it lives on as utm_source, so your booking site or website knows the visit came from Instagram — not just "a bio link somewhere."

Tag every link with UTMs

UTM parameters are plain query strings you append to any URL. Your destination site's analytics tool reads them on arrival and attributes the visit to the right source. They cost nothing to add and they answer questions you can't answer otherwise.

Three parameters do all the work for this play:

• utm_source — where the click came from. This is the one that answers "which bio is working." Set it to the platform the bio link lives on: instagram, tiktok, gbp (Google Business Profile). When you share the same /u/ page across platforms, Iris sets a per-platform copy of the booking link for each so the source stays accurate.
• utm_medium — the channel type. Set it to bio. This separates bio-link traffic from email, paid ads, or organic search in the same report.
• utm_campaign — the push. Set it to something like link-page or summer-promo if you're running a specific offer. This lets you compare the same link across two campaign periods without blurring the data.

A booking link on your Instagram bio becomes:

https://book.yourshop.com/?utm_source=instagram&utm_medium=bio&utm_campaign=link-page

Google Analytics on your booking site attributes that visit to Instagram. The same link on your TikTok bio carries utm_source=tiktok, so one report shows you Instagram traffic vs. TikTok traffic side by side. Iris sets utm_source per the platform the bio link lives on — you name the platforms in the prompt, she handles the tagging.

What Loopi handles for you

• Username claim and custom domain. Iris checks availability first, suggests alternatives if your name is taken, then claims it and (optionally) wires a custom domain to the page.
• Reorder without breaking links. Shuffling the display order doesn't change the underlying URLs — UTM tags survive a reorder.
• Per-link and per-source click counts. Every link on the page gets its own counter. Loopi's analytics return the breakdown by link and by the source platform that drove the visit (plus a source-to-link view) over the lookback window you ask for.
• UTM strings applied consistently. You specify the platforms once in the prompt. Iris appends the correct utm_source to each link — no manual URL construction, no copy-paste errors.

How to do it with Loopi

Open the Agents tab and hand Iris three things. Get three things back.

Copyable prompt

Replace the placeholder URLs and handles with your own, then paste it to Iris in your Agents tab. She resolves everything else — checks username availability, tags each URL, and schedules a follow-up analytics report.

I want to set up my Loopi link-in-bio page and tag every link with UTMs
so I can tell which platform drives the most clicks.

Profile: my main business profile.
Username to claim: my-biz (or suggest the closest available alternative).

Links to add, in order:
1. Book a call — https://cal.my-biz.com/intro
2. Menu / services — https://my-biz.com/services
3. Instagram — https://instagram.com/mybizhandle
4. TikTok — https://tiktok.com/@mybizhandle
5. Google Business — https://g.page/my-biz

For each link, append UTM parameters so I can track which bio drove the
click in my destination analytics:
  utm_source = the platform this bio link lives on (instagram, tiktok, gbp,
               etc. — match the platform the page is shared from; default
               to "loopi-bio" for links I share on multiple platforms)
  utm_medium = bio
  utm_campaign = link-page

Steps:
1. Check if "my-biz" is available. If taken, suggest three alternatives
   and wait for my choice.
2. Claim the confirmed username.
3. Add each link above, with the UTM-tagged URL.
4. Put them in the order shown above.
5. Confirm the page is live and give me the URL.
6. After 7 days, report total clicks per link, plus which source platform
   drove the visits.

Open your Agents tab and hand this to Iris →