Playbook · Cross-channel

Turn one update into an email, social posts, and a link-page feature.

One piece of news — a new service, a seasonal promo, an event. Instead of writing it four times for four channels, you write one sentence. Iris turns it into a broadcast to your list, a tuned post on every social channel, and a pinned link on your bio page — all queued for your approval. You write once and okay it once.

What it does for you

Announcing one thing across every channel usually means writing it four different ways and logging into four different places. This collapses that into one prompt. By the end you'll have:

• Your announcement in four voices, written for you. A personal note for email, a hook for TikTok, a professional update for LinkedIn, a punchy line for Instagram — same news, tuned to what each audience expects.
• An email to your list, ready to send. Scheduled for the next morning so it lands in a real reading slot, with the unsubscribe and sender details handled automatically.
• A post queued on every connected platform. Each timed to that platform's peak window — and held for your review, so nothing goes public until you say so.
• A pinned link at the top of your bio page. Live immediately, so anyone who taps your link-in-bio sees the new thing first.
• One-line cleanup. When the promo ends, tell Iris to pull the link and stop the campaign. No loose ends.

Two steps, start to finish

This play fans out to the channels you've already connected — your mail list, your socials, and your bio page. If you haven't set those up yet, the cross-links at the bottom cover each one. Once they're live, the play is always the same two steps.

1. Connect your channels

The prerequisite is a Loopi account (60 seconds) with the channels you want to reach connected — your socials under Content → Profile setup → Connected platforms, a mail list, and a claimed bio page. The play reaches whichever channels are live; you don't need all of them to start.

2. Tell Iris your announcement

Open your Agents tab, replace the announcement below with your own, and paste it to Iris. She drafts the broadcast, tunes a caption per platform, schedules everything, and pins the bio link. The social posts land as pending review — nothing goes live until you approve.

I have one announcement to push across all my channels:

  "We now offer Saturday appointments."

Do the following with my Loopi profile:

1. MAIL BROADCAST — draft a personal-note-style broadcast to my main list
   (pick the largest active one). Schedule it for tomorrow at 9 am in my
   profile's timezone.

2. SOCIAL POSTS — check which platforms I have connected, then write one
   platform-tuned post per connected platform, queued for my review:
   - TikTok / Reels / Shorts: hook-first caption, one sentence, imperative
     opener (e.g. "Book your Saturday slot —").
   - LinkedIn: professional tone, one short paragraph with a soft call to
     action.
   - Instagram: punchy, casual, one or two lines with a clear CTA.
   Schedule each post for the best engagement window for that platform.
   Set every post to "pending review" so I can approve before anything
   goes live.

3. BIO LINK — add a new link at the top of my bio page titled "Saturday
   appointments — book now" pointing at my booking page (ask me for the
   URL if you don't have it), and pin it first in the list.

Report back with: broadcast scheduled time, number of posts queued per
platform, and the new link title + position.

Get started with Loopi and run this play →

What Loopi handles for you

• Per-platform caption tuning. Iris checks your connected platforms and writes a caption appropriate to each — hook-first for short video, professional paragraph for LinkedIn, punchy two-liner for Instagram.
• Scheduling at the right time. Each post is queued for the platform's typical peak engagement window. The broadcast is scheduled for the next morning so it arrives in a real reading slot, not mid-afternoon.
• Broadcast compliance plumbing. Loopi auto-injects the unsubscribe link, List-Unsubscribe headers, and the sender identity from your profile. You write the announcement; Loopi makes it legally sendable.
• Bio link pinning and cleanup. The new link is added and reordered to position one. When the promo ends, ask Iris to remove it — one line.

Go deeper

The bio link is only as useful as the page behind it. Claim your link-in-bio page covers how to set up the full page — ordering your links, naming your profile, and connecting it to your brand — before you start pinning promos to it.

The broadcast in this play is a personal note to your list. If you want that note to arrive in Gmail's main inbox instead of Promotions — especially important for cold or lapsed subscribers — land the broadcast in Primary walks the exact phrasing and body rules that make the difference.